…or rather to communicate.
The challenges of good internal communication and how to secure engagement within a community were among my learning points from a recent major project. With that in mind, I noted with interest the following:
- HEFCE-funded project on internal communications in Higher Education, Helix;
- the Cabinet Office Employee Engagement Kit (thanks to Casey for her post on this).
With these in mind, I also found food for thought in a presentation from the Head of Web Services at a recent team meeting. She talked through the approach she and her team were taking to the provision of web services across the University:
- the identification of core values for her team, e.g. aspiring to be seen as expert, professional, forward-looking;
- the identification of core institutional themes to which all projects were aligned and all activity directed/focused, e.g. improving recruitment, growing reputation, exposing research, enhancing (student) experience;
- positioning – knowing how her service fits (working with staff and working for students);
- being able to express what these values, direction and themes mean for key audiences and stakeholders, and managing expectations accordingly.
